It's a bird, it's a plane, it's an…EVTOL? For the launch of its latest innovation, the Hummingbird H1-X 'flying car', Doroni sought a sleek rebrand that would position it amongst the ranks of major road retailers it eventually dreams of displacing. Drawing inspiration from the birds, clouds, and galaxies that paint the skies above us, we designed a brand for the Miami-based vehicle manufacturer that complements the natural beauty of our shared horizons.